Alex Melkonian — Marketing & Revenue Operations

Ad spend managed

$20M+

career total

ARR growth at FrontrowMD

~195%

since Nov 2025

Peak monthly spend owned

$1M/mo

6.3× ROAS

Agency client ROAS

5.8×

avg across accounts

About

the person and the operator

Los Angeles, CA
USC Marshall, B.S. Business Administration
American-Armenian
8+ years · $20M+ ad spend managed

Hi, I'm Alex — an American-Armenian, USC alum, and lifelong believer in the power of curiosity, creativity, and finding joy in the details. I've always had a passion for storytelling, thoughtful design, and anything that sparks the imagination — whether it's a perfectly framed photograph, a beautifully composed plate of homemade food, or an immersive open-world video game.

Outside of work, you'll find me experimenting in the kitchen, watching the Lakers, UFC or Formula 1, or hosting a movie night. I love meaningful conversations, well-timed jokes, and sharing good food with great people — the kind of everyday moments that turn into lasting memories.

I believe that great work — and a great life — begins with the mindset that every day is a privilege: to create, to connect, and to contribute something meaningful.

Marketing and revenue operations leader with 8+ years of experience, $20M+ in managed ad spend, and proven success leading full-funnel growth initiatives across B2B, SaaS, and high-performing D2C brands. Known for blending strategic vision with hands-on execution to drive measurable ROI.

Skilled in managing cross-functional teams, optimizing multimillion-dollar ad budgets, and building scalable systems that combine storytelling with data — increasingly with Claude and Claude Code as core tooling for automation, internal AI builds, and live reporting.

Passionate about leading with integrity, fostering innovation, and delivering marketing that moves both people and performance.

Experience

2017 — present

Marketing & Revenue Operations Manager

FrontrowMD

Nov 2025 – Present
Remote

FrontrowMD uses trusted medical expertise to help people shop for healthcare with confidence. I own the data, systems, and automation behind the go-to-market engine.

~195% ARR growth ~170% signed-brand growth Up to $200K/mo ad spend Claude & Claude Code HubSpot · Zapier · Apollo

What I do

Built and own a live, Claude-powered GTM dashboard that unifies company data into one source of truth for insights and forecasting.
Manage paid acquisition scaling to upwards of $200K/month, owning budget pacing, channel mix, and efficiency targets.
Own the BD Tracker as the company-wide source of truth for signed brands and reconciled ARR, partnering with leadership on forecasting.
Lead cross-team data hygiene across BD, Ops, SE, and Marketing: backfilled history, fixed broken automations, standardized definitions.
Run the demo booking funnel on Cal.com with UTM tracking and routing, shipping 200+ updates across legacy and new sites.
Design HubSpot and Zapier automations for lead routing, post-demo fulfillment, and double-booking detection.
Build attribution and funnel analytics tying marketing to pipeline and revenue, extending into lead scoring and lifecycle automation.
Build internal AI tooling with Claude and Claude Code — a content-writing assistant, reporting agents, and custom automations that replace manual work.

Founder

ATM & Co.

Jan 2024 – Present
Glendale, CA

Boutique marketing agency helping real estate, healthcare, and professional service brands scale through paid media, automation, and brand strategy.

5.8× avg ROAS 3–4× inbound lead lift 90%+ faster campaign ops $50K+/mo budgets

What I do

Founded and lead a full-service marketing agency delivering ROI-driven growth systems for real estate, healthcare, and professional service brands.
Oversee client ad budgets exceeding $50K+/month across Meta and Google Ads with consistent lead-to-sale improvements.
Build and manage end-to-end marketing ecosystems: websites, landing pages, CRM automation, and lifecycle email flows.
Implement AI-powered workflows with Claude, ChatGPT, Zapier, and HubSpot, cutting campaign setup and reporting time by 90%+.
Develop creative direction, messaging, and positioning for brands — driving 3–4× lift in inbound leads and stronger client retention.
Serve as primary strategist and account lead for all clients, handling planning, budget forecasting, and performance optimization.
Manage partnerships with designers, content creators, and ad specialists to scale deliverables without sacrificing quality.

Senior Marketing Specialist

IMT Residential

Dec 2020 – Nov 2025
Sherman Oaks, CA

Led full-funnel digital marketing across 50+ multifamily communities, spanning paid media, SEO, social, email, and online reputation to drive occupancy, retention, and brand performance.

97% portfolio occupancy 6.3× ROAS on $1M/mo −32% CPL YoY +240% social growth

Highlights

Owned $1M/month in Meta and Google Ads spend, sustaining 97% portfolio occupancy with 6.3× ROAS and 32% lower CPL YoY.
Directed a cross-functional team of 5 spanning paid media, product, and creative, executing integrated campaigns aligned to business objectives and regional targets.
Boosted organic traffic 24% YoY and conversion rate 10% through localized SEO, SEM, and funnel optimization.
Led landing page UI/UX redesigns: +19% form completions, +35% session duration.
Launched automated email campaigns with 60% open rate and 22% CTR, exceeding industry benchmarks by over 5×.
Implemented AI-driven workflows (ChatGPT, Zapier) for research, campaign setup, and reporting, cutting manual work 90%+.
Designed budget forecasting and optimization models that improved spend allocation across channels and markets.
Enhanced tracking and attribution across paid, SEO, and CRM systems, enabling accurate ROI measurement and cross-channel insight.
Scaled social presence 240% in followers at a 5.9% engagement rate, strengthening brand visibility and resident community.
Raised average review score from 3.7 to 4.3 stars, with 42% more 5-star reviews through ORM and resident satisfaction initiatives.
Partnered with operations, product, and creative to execute go-to-market strategies for new developments, achieving 97%+ lease-up within target timelines.

Head of Marketing

Arbitrage Real Estate Group

Sep 2017 – Jan 2021
Glendale, CA

Directed full-funnel marketing strategy and creative execution for a high-growth real estate firm.

413% over revenue target 990% ROI $10M+ personally closed +46% inbound YoY

Highlights

Surpassed revenue targets by 413%, generating $2.1M+ in attributable revenue through integrated paid, SEO, email, and social campaigns.
Led and developed a 4-person marketing team across campaign strategy, creative production, and performance optimization in multiple markets.
Delivered 990% ROI by restructuring acquisition funnels and applying behavioral segmentation to improve lead quality and CPL efficiency.
Built automated nurture workflows (HubSpot, Mailchimp) that cut sales cycle length 34% and lifted MQL-to-SQL conversion 27%.
Managed a portfolio of 60+ clients while personally closing $10M+ in sales, aligning marketing strategy with revenue growth objectives.
Directed multi-format creative campaigns using Adobe Creative Suite, driving 35% higher engagement on listings and branded content.
Partnered with brokers, lenders, and local businesses to expand referral pipelines, boosting inbound client volume 46% YoY.
Owned forecasting, reporting, and multi-channel budget optimization to ensure efficient spend allocation and sustained profitability.

Core expertise

strategy → systems → scale

Leadership & Strategy

Cross-functional team management
Go-to-market planning
Forecasting & budget ownership

Performance Marketing

Paid media: Google, Meta, LinkedIn, TikTok
Lifecycle automation
AIO / SEO
CRO & A/B testing

Analytics & AI Systems

Claude & Claude Code — agents, internal tooling, live dashboards
GA4 & Looker Studio
Attribution modeling
CRM automation

Creative & Brand

Brand positioning
Messaging
Copywriting
Adobe Creative Suite & Canva

Toolkit

day-to-day stack

Advertising & Media

Google AdsMeta AdsLinkedIn AdsTikTok AdsAmazon Ads

CRM & Lifecycle

HubSpotSalesforceKlaviyoMarketoMailchimpKeaphy.ly

Analytics & Attribution

GA4Looker StudioSearch ConsoleTag ManagerWindsor.aiBrightEdge

AI & Agents

ClaudeClaude CodeClaude APIMCPChatGPTGeminiPerplexityCopy.aiJasperNotion AI

Automation & Enrichment

ZapierApolloMaken8nClayCal.comAirtableHubSpot Workflows

Web & CMS

WordPressWebflowShopifySquarespaceWix

Creative

PhotoshopIllustratorPremiere ProLightroomAcrobatCanvaMidjourneyRunwayElevenLabsDescript

Project & Productivity

AsanaWrikeTrelloNotionHootsuiteMicrosoft 365

Projects

builds & ventures

Recent client builds

Noor Financial Services

noorplanning.com ↗

Site, positioning, and lead capture for an independent, fee-only CFP® practice offering fiduciary financial planning and investment management.

Financial planning

Dr. V's Hormone & Beauty Studio

drkristinevardanyan.com ↗

Site and booking funnel for a Sherman Oaks medical aesthetics and hormone practice — treatment pages, consult routing, and financing.

Healthcare & aesthetics

Mimic Iron Works

mimicironworks.com ↗

Product and quote-request site for a domestic fabricator of custom steel and wrought iron handrails built to spec and to code.

Fabrication & construction

Tera Law APC

teralawfirm.com ↗

Case-intake site for a California firm handling lemon law and personal injury — practice-area pages and qualified inquiry capture.

Legal services

Ventures

The ATM Show

I created and hosted The ATM Show, a YouTube series spotlighting cornerstone local small businesses through interviews and collaborations to boost their visibility and community reach.

Watch an episode ↗

ATM Print

I founded ATM Print, a premium local printing service offering bulk, print-on-demand, and direct mail solutions with fast turnaround, local pickup, and in-house graphic design at competitive prices.

ATM Real Estate

While leading company-wide marketing as Director of Marketing at Arbitrage Real Estate Group, I also built a personal portfolio of 60+ active clients and independently closed $10M+ in sales.

Catalog highlights

brand & creative work

Binoid CBD tincture product photography with fruit and botanicals — Binoid CBD
Product photography direction

Emerald Powder Coating

Logo & brand identity

Peace for Armenia, Artsakh Strong apparel graphic on a black tee — Peace for Armenia
Apparel graphic · fundraiser

AMET

Logo & wordmark

Popeyes franchise business card design — ELA Foods · Popeyes
Business card system

graze Los Angeles Merci thank-you card — graze Los Angeles
Thank-you card

Lola Blendz thank-you postcard insert — Lola Blendz
Packaging insert

Elegant Windows & Doors

Logo & mark

Education & credentials

University of Southern California

B.S. Business Administration, Marshall School of Business · Cum Laude

GPA3.70

Aug 2016 – May 2018

Dean's List (all semesters)
USC International Business Leaders
USC Armenian Students Association

Glendale Community College

A.S. Business Administration

GPA3.82

Aug 2014 – Jun 2016

GCC Scholars Program
GCC Armenian Students Association
GCC Pencils of Promise

Licenses & certifications

Google Ads Search · Google Digital Academy · May 2025 Google Analytics · Google Digital Academy · May 2025 CA Real Estate Salesperson · DRE #02055196 · 2018–2026

Résumé

The full one-page version, kept current.

Download PDF ↓

Let's build something measurable.

Whether it's a RevOps challenge, a growth engine that needs tuning, or a brand that needs a strategy, I'd love to hear about it.

Email me 818-469-1131

linkedin/alex-melkonian atmelkonian@gmail.com résumé.pdf